About

Built for movers, by builders who understand what one bad move day costs.

Moving companies generate most of their business through word-of-mouth and referrals. A single move-day dispute doesn’t just cost that job — it costs the referral chain behind it. Settl exists to prevent that.

Our focus

A move coordination platform for small and independent moving companies.

Most tools focus on lead conversion and dispatch efficiency. Settl focuses on the booking-to-move-day gap — the space where scope gaps, miscommunication, and unmet expectations turn completed jobs into disputes.

What We Build

One connected system: an operations portal for your team, and a mobile app for your customers.

  • Structured job intake: captures scope in a milestone flow that both sides move through together.
  • Bilateral scope confirmation: every change to the job requires agreement from both the mover and customer before it’s accepted.
  • Crew visibility: job details flow from the office to the crew automatically — eliminating the handoff failure between booking and field.
  • Integrated payments: tied to the confirmed job record, with a single 3% all-in processing fee.

What We Believe

  • Both sides should know exactly what the job is before anyone shows up.
  • Scope changes are expected. They require agreement, not assumption.
  • The paper trail should already exist by the time your crew arrives.
  • Reputation is the business. A smooth move day protects it.
  • Operators buy outcomes, not feature lists.

“The job you quoted is not always the job you show up to. And when it isn’t, there is no paper trail. Settl is the paper trail.”

Who we build for

Designed for grassroots operators, not enterprise software buyers.

The moving industry is highly fragmented — 16,851 enterprises, with the top four controlling only 32% of revenue. The majority are small, independent operators who live and die on reputation, not advertising spend.

Primary

Small & independent moving companies

3–20 movers. $100K–$2M annual revenue. Growing through word-of-mouth and community referrals. Running operations on phones, texts, and spreadsheets. Not yet ready for enterprise software, but experiencing real operational pain from scope gaps and miscommunication.

Not yet

Institutionalized operators

Companies with corporate structure, dedicated sales teams, and existing software relationships (SmartMoving, Supermove). These operators have more resistance to new tools and are typically not experiencing the same level of move-day friction. A future segment.

How we work

Three principles shape every product decision.

Clarity over complexity

We prioritize practical visibility that dispatchers and owners can act on quickly during a busy day. Fewer dashboards, more decisions.

Outcomes over features

Our north star is fewer move-day disputes and a stronger booked-to-completed ratio — not feature count. Operators buy outcomes.

Partnership over assumption

We build with moving companies directly. Roadmap decisions follow real dispatcher workflows, not hypotheses about how the industry works.

Want to work with us?

We’re onboarding a small number of companies directly to ensure smooth integration. If you run a moving company with 3–20 movers and want fewer move-day surprises, let’s talk.

Request access → See pricing